04 Oct You versus I

It’s actually quite common for presenters to say things like, ‘I think…’, or, ‘I want you to…’ or, ’I need you to…’ when they present. It’s wise to stop and think about what that’s like for your audience when you say ‘I this’ or ‘I that’. Please remember: if there’s one main point you take away from this blog make sure it is this: ‘It’s not about me. It’s all about the audience!’

When you think about it, it makes sense doesn’t it? Your audience isn’t generally that interested in what you think, what you want or what you need. Your audience is more caught up with what they think, what they want and what they need!

So when you communicate at work, make sure that you use words that include, incorporate or ‘bring in’ your audience and help them feel that you are there for them, not separate to them, not demanding of them. These words help with the ‘esprit de corps’ in your audience.

When people feel included and equal or similar, they will generally feel a stronger rapport or connection with you. This means they’ll be more likely to do what you want and change their behaviour if you ask them to.

Instead of saying, ‘I think’, ‘I want’, ‘I need’, which may appear selfcentered, self-indulgent and demanding, and not audience-focused, try saying ‘you’, ‘your’, ‘our’, ‘together’ and ‘we’.