This is a blog called What NOT to do! Don’t think people know you are the best person for the job! It’s to remind you of the importance of always promoting yourself. It’s what the Commanding Eagle (of of the four persuasive types) is sooooo good at!
Often when it comes to a winning promotion, or special approval to work on a high-stakes project or extra duties at our existing place of work we assume that the person or committee deciding who will take on the work knows everything about us and will choose us for sure. Actually, this in not the case.
Well, truthfully, people forget. I don’t mean that all people forget all things, but most people forget a lot of things – don’t you think?
When it comes to why you should be promoted over someone else or given that extra opportunity or responsibility in your company, people forget.
They forget where you worked before, what your qualifications are, what you experience is, which projects you’ve contributed to. And they’ve forgotten all of this about you even if you work with them every day of your life. Really, they have!
What should you do instead?
Your job is to promote yourself! Remind the senior leaders in your business about the awesome work you do whenever an appropriate opportunity presents itself. This assures them that you’re still keen and successful. Create a feeling of satisfaction by showing them how you have satisfied others. Communicate your successes, new clients, recent achievements, latest awards, best testimonials. Tell them about cost cutting measures, staff developments, growth in revenue.
Brands like Magnum ice-cream continually remind their buyers that it’s an awesome product. With appropriate modesty you must do this too. Out of sight is out of mind. Stay front of mind in your business.
It doesn’t matter how you tell them. Perhaps include it in an email to a senior leader. Or you could post it on your profile in LinkedIn (if it’s not confidential). Some of my clients who are serious high-flyers create monthly updates for their boss to let them know all their wins and losses for the month. How could your manager pass you up if they are completely aware of how well you’re performing at the moment?
What can you do right now to make sure people who make important decisions know about your commitment, drive and successes?
Happy Persuading!
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©2024 MICHELLE BOWDEN is an authority on persuasive presenting in business. She’s run her Persuasive Presentation Skills Masterclass over 1000 times for more than 13,000 people over the past 25 years and her name is a synonym for ‘presentation skills’ in Australia.
Michelle is a multi-million-dollar pitch coach to her client list that reads like a who’s who of international business: banking and finance, IT, pharmaceutical, retail, telecommunications plus many more. Michelle is the creator of the Persuasion Smart Profile®, a world-first psychological assessment tool that reports on your persuasive strengths and weaknesses at work, the best-selling internationally published author of How to Present: the ultimate guide to presenting live and online (Wiley) and How to Persuade: the skills you need to get what you want (Wiley).