20 May Success Story – Jade Hardy
Jade Hardy, is the Digital Marketing Coordinator for Australian family owned Caruso’s Natural Health. Jade works as an ambassador for the brand, presenting National morning TV infomercials for the company. Jade is also a passionate personal development coach, so the ability to effectively communicate is paramount in her work.
Jade can find herself presenting to small and medium sized groups in her role at Caruso’s (in both informal and formal settings). Jade also presents when dealing with external stakeholders, and during her television appearances.
Jade’s colleagues at Carusos recommended she attend Michelle’s two day presenter’s course. They had participated in her training, had learnt a great deal from Michelle, and knew that Jade could benefit from Michelle’s coaching given all of the presenting Jade does.
“Michelle’s training changed my attitude toward presenting in business in many ways. The most fundamental changes are: the structured, proven approach to preparing your presentations; and the mindset considerations you should make when preparing. I ask myself, am I in first, second or third person?” says Jade.
“I find myself applying the training I received from Michelle in day to day operations that are specific to presentations and also in general verbal and written communication. I have applied the preparation techniques to emails, scripts and training. I have also been able to improve my delivery of television presentations by applying the lessons from Michelle, with a notable difference. Understanding how your ‘stance’ and ‘position’ can impact communication and presentation has been very powerful for me.”
“Michelle’s training has helped me to be a more audience invested presenter. Now I understand how to effectively communicate the benefit and interest of the audience in what I am speaking about.”
Jade’s top take aways from Michelle’s training:
- The power of your position. Feet, hands, and movement.
- What shoes are you in and at which point in the preparation and presentation. First, second or third person?
- The power of your opening statement, hook your audience’s attention with an icebreaker.
- Things you should never say, and why.
Jade says, “Michelle not only offers extra value at every step of educating you on the presenting journey, but she provides evidence and insights into WHY it works. When you start applying the basic techniques, you wonder how you managed beforehand.”