Ros Weadman is an award-winning authority on brand communication and reputation with 35+ years’ experience. Her passion and strength is articulating what brands stand for, then transforming their brand story, value proposition and communications from dull and detached, to energised and engaging. This helps them stand apart, resonate deeply with target audiences and enhance their reputation.
What kind of presenting do you do at work?
As Director of Marcomms Australia, I deliver masterclasses and keynote speeches on how to build a trusted brand and forge a great reputation.
What prompted you to study with Michelle?
I published my second book The Reputation Equation in late 2019 and wanted help to turn it into a keynote presentation. I “discovered” Michelle on LinkedIn and we worked together via Zoom through the COVID lockdowns of 2020 to turn my book into a keynote presentation.
How did Michelle's teaching change your attitude to presenting in business?
Michelle has given me the structure I needed to deliver my content with confidence and in a way that will resonate with my target audience.
How have improved presentation skills have impacted on your job and your career in general?
Having the right structure for my content has allowed me to focus on serving the audience rather than focusing on myself. The flow-on effect of this is a more relaxed, authentic and powerful delivery.
In what specific ways have your presentation skills improved since learning with Michelle?
More confidence to deliver my content.
What were your top three takeaways from Michelle's teachings?
1. How to craft stories to bring my content to life.
2. How to address potential objectors / naysayers in the audience
3. How to close a presentation that leaves the audience wanting more.
© Michelle Bowden 2021. Michelle Bowden is an authority on presentation & persuasion in business. Michelle is a CSP (the highest designation for speakers in the world), Creator of the Persuasion Smart Profile (a world-first psychometric indicator that tests your persuasiveness at work), best-selling internationally published author (Wiley), and a regular commentator in print, radio and online media. www.michellebowden.com.au