Presentation skills training for the EVT Area GMs 2023 with Michelle Bowden presentation skills trainer

Presentation skills training for the EVT Area GMs 2023

Michelle Bowden presentation skills trainer delivered her life-changing corporate presentation skills training for the Area General Management team from EVT at the brand new refurbished and fabulous Rydges Hotel in Exhibition Street in Melbourne. What a joyful time we had! Read her top tips here.  

1. We present (persuade and influence) our family members, friends, clients, patients, colleagues and managers every day of our life. Our days and filled with negotiating, finding compromise, updating, advising, selling, influencing and persuading.

2. Most people forget that we are actually influencing people all the time, so they treat their communication scenarios like informal conversations and don’t analyse their audience, prepare their message, and they definitely don’t take the time to rehearse. They are likely to ‘wing it’!

3. Expert communicators analyse their stakeholder, prepare their messages and even rehearse the delivery so they increase their chances of success.

4. Expert communicators get into their stakeholder’s shoes and build strong rapport so they can present meaningful, needs based solutions. Expert communicators know how to design, persuasive, powerful, memorable messages and as a result, expert communicators hear the word ‘yes’ more often in their life.

5. There are 3 phases to a persuasive presenting in business: Analysis; Design; Delivery.

6. The 5 Step Analysis is as follows: Topic; Goal; Purpose; Leading Statement; Think/Feel/Do.

7. Without some thorough analysis it’s possible you won’t be clear about what you really want to achieve.

8. You can communicate with stakeholders from three positions. 1st position is where you are in your own shoes – completely self-indulgent and all you care about is yourself. 2nd position is where you are completely and utterly in your stakeholder’s shoes. 3rd Position is the helicopter view. From up in 3rd Position you can see your needs (1st Position) and you can see their needs (2nd Position) so from 3rd Position you can make some very good decisions about what is best for you and what is best for your stakeholder.

9. Without some thorough analysis it’s possible that you won’t get into the shoes of your stakeholder and really understand where you are shifting them from and to, and this might mean you are an ineffective communicator.

10. “It’s not about me, it’s all about the audience”. It’s not about what you want to say or the way you want to say it, it’s not about how you want to stand, sit or move your body, and it’s definitely not about the PowerPoint slides you want to show. It’s all about your stakeholder and what they need to hear from you in order to understand your message and change their behaviour accordingly. Understand this and you’ll never be ‘nervous’ or lacking confidence as a communicator again.

11. 4Mat is the model for crafting a message so it sticks in your audience’s mind and they are compelled to take the action you require.

12. 4Mat addresses the 4 x virtual questions in your audiences’ mind: Why? What? How? What if?/What else?

13. Storyboarding is a technique you can use to Design a presenting in no time and so you don’t need notes.

14. To Storyboard effectively brainstorm your ideas first, then put them in the 4Mat boxes, then put them in order.

15. Aim for key words on the posts it notes. Not essays!  

16. You design your slides AFTER you’ve storyboarded! 

17. An icebreaker is one way to hook the attention of your audience. There are 3 steps to a great icebreaker: hook; intro/welcome; link to your content.

18. There are three main types of objections: content, personal and logistics. It’s best to manage most objections BEFORE they are raised. We manage objections with the POO technique. POO stands for: Pacing Out Objections.

19. There are 5 steps to the POO technique: state the objection; say ‘and’, ‘so’ or pause and say nothing, then say ‘actually’ or ‘in fact’, lead to a solution, and finally use the clever word ‘because’ with a meaningful reason.

20. Be careful of saying ‘But’, ‘However’, ‘Alternatively’, ‘Although’ because they all negate what you have just said and activate the fight/flight response in the stakeholder and incite them to fight you! Choose to say “and”, “so”, or just pause and say nothing.


I know you know this, it’s not rocket science, so take the time to plan your meetings and trainings in advance, analyse your performance at the conclusion of every meeting and continuously strive to be an expert communicator who masters the craft of persuasive communication.

EVT Area GM Presentation Skills training with Michelle Bowden in July 2023

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Educate Plus Conference with Michelle Bowden closing keynote speaker

Maybe you’d like to book Michelle bring the energy AND skills to your company conference or offsite meeting?


Michelle is Australia’s authority on persuasive communication.

SUCCESSFUL companies are made up of PERSUASIVE people.

Remember an idea is just an idea until you persuade someone to support it, fund it or endorse it.


Michelle will show your people what they need to do to fine-tune their communication approach to improve relationships, productivity and importantly – RESULTS!

©2024 MICHELLE BOWDEN is an authority on persuasive presenting in business. She’s run her Persuasive Presentation Skills Masterclass over 995 times for more than 13,000 people over the past 25 years and her name is a synonym for ‘presentation skills’ in Australia. 

Michelle is a multi-million-dollar pitch coach to her client list that reads like a who’s who of international business: banking and finance, IT, pharmaceutical, retail, telecommunications plus many more.

Michelle is the creator of the Persuasion Smart Profile®, a world-first psychological assessment tool that reports on your persuasive strengths and weaknesses at work, the best-selling internationally published author of How to Present: the ultimate guide to presenting live and online (Wiley) and her new book is called How to Persuade: the skills you need to get what you want (Wiley)

Michelle Bowden CSP takes the stage and delights the crowd in her closing keynote: Corporate Presentation Skills Training with LGFP QLD!

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