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Persuasive Presenting for Career Seekers 2024

This blog has been written to help the stunning Career Seekers interns who attended a 1-hour with Warwick Merry CSP CVP and Michelle Bowden CSP in January and February 2024 What fun we had!

– We present (persuade and influence) our family members, friends, clients, patients, colleagues and managers every day of our life. Our days and filled with negotiating, finding compromise, updating, advising, selling, influencing and persuading.

– Most people forget that we are actually influencing people all the time, so they treat their communication scenarios like informal conversations and don’t analyse their audience, prepare their message, and they definitely don’t take the time to rehearse. They are likely to ‘wing it’!

– Expert communicators analyse their stakeholder, prepare their messages and even rehearse the delivery so they increase their chances of success.

– Expert communicators get into their stakeholder’s shoes and build strong rapport so they can present meaningful, needs based solutions. Expert communicators know how to design, persuasive, powerful, memorable messages and as a result, expert communicators hear the word ‘yes’ more often in their life.

– There are 3 phases to a persuasive presenting in business: Analysis; Design; Delivery.

– Without some thorough analysis it’s possible you won’t be clear about what you really want to achieve.

– 4Mat is the model for crafting a message so it sticks in your audience’s mind and they are compelled to take the action you require.

– 4Mat addresses the 4 x virtual questions in your audiences’ mind: Why? What? How? What if?/What else?

– An icebreaker is one way to hook the attention of your audience. There are 3 steps to a great icebreaker: hook; intro/welcome; link to your content.

– Remember a call to action: ask for what you want!

– When you gesture in a live meeting remember: air under your armpits and fedoobedars wobbling!When you gesture in a virtual meeting put your hadns where people get the impact of the gesture.

– Remember to look right into the camera for the WHOLE meeting unless they are talking or they are typing in the chat.

– STOP SHARE! Please!  Bring the view back to the faces on the screen as often as possible and connect with the humans!

 

I know you know this, it’s not rocket science, so take the time to plan your meetings in advance, analyse your performance at the conclusion of every meeting and continuously strive to be an expert communicator who masters the craft of persuasive communication.

Happy presenting!  

Michelle & Warwick

MICHELLE BOWDEN is an authority on persuasive presenting in business. She’s run her Persuasive Presentation Skills Masterclass over 995 times for more than 13,000 people over the past 25 years and her name is a synonym for ‘presentation skills’ in Australia. She’s a multi-million-dollar pitch coach to her client list that reads like a who’s who of international business: banking and finance, IT, pharmaceutical, retail, telecommunications plus many more. Michelle is the creator of the Persuasion Smart Profile®, a world-first psychological assessment tool that reports on your persuasive strengths and weaknesses at work, the best-selling internationally published author of How to Present: the ultimate guide to presenting live and online (Wiley) and her new book is called How to Persuade: the skills you need to get what you want (Wiley). Visit www.michellebowden.com.au

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