20 Mar One thing at a time

We can’t hear, listen and process two different conversations at once. When we try to, it causes cognitive overload. Have you ever been at a cocktail party where you are part of a bigger group in conversation? Suddenly you hear your own name mentioned in a nearby conversation and your attention is diverted to the conversation where your name was mentioned to the exclusion of the first conversation. In fact, you can’t hear the first conversation at all. This is called the Cocktail Party Phenomenon and it’s really worth remembering this when you communicate in business and only ask for one thing at a time. Let the other party hear the first request and act on it before you ask for anything else.