This article, Master the Three Phases of a Persuasive Business Presentation is adapted from Michelle Bowden’s presentation skills training.
Thinking about delivering a persuasive presentation in business? It’s not just about standing in front of a crowd and talking – there’s actually a best practice process that includes three phases: analysis, design, and delivery. In Michelle Bowden’s Presentation Skills Workshop, whether you’re joining our live presentation skills training in Sydney, or an in-house training in your company with us, or even attending our presentation skills training online, everything you need to master all three phases is covered, helping you communicate with confidence and make a real impact – every time!
Start with Analysis: Know Your Audience. You might be thinking, “Analysis? That sounds like extra work,” well this is where it all begins. Most people would think they can just dive right into a presentation, when actually skipping this first step can cause the message to miss the mark. Our Presentation Skills Workshop in Sydney helps participants learn how to really understand their audience – who they are, what they need, and how they think. When this is done properly, the message becomes exactly what the audience needs to hear, making them much more likely to pay attention and take action.
Design with Purpose: Tailor Your Message. Once that the analysis is complete, it’s time to get creative with the design. Here’s where the magic happens – and again, this step needs to be done correctly. It’s easy to think that picking a few slides and calling it a day is enough, but that’s not going to cut it. In our Presentation Skills Workshop, participants learn how to structure the presentation, so it flows perfectly, keeps the audience engaged, and connects in a meaningful way. It’s all about making the message feel tailored and personal to the audience.
Confident Delivery: Overcome Nerves and Connect.
And finally, the big moment – delivery. It’s common to feel nervous, and understandably so. Thoughts like, “What if I freeze? What if my body language is awkward?” or “why if I can’t answer a question?” are completely normal. And the good news is: when the three phases are followed in order, delivery becomes much more powerful.
Our Presentation Skills Workshops (both live and online) teach you how to control nerves, use body language effectively, and speak with eloquence and confidence, so the message truly lands.
Ready to Speak Up and Influence People? For anyone ready to stop worrying about presentations and start feeling in control, the Presentation Skills Workshop is designed to guide participants through every step – analysis, design, and delivery. By the time it’s time to present, the tools and confidence to persuade and inspire, no matter the audience, will be firmly in hand.
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©2025 MICHELLE BOWDEN is an authority on persuasive presenting in business. She’s run her Persuasive Presentation Skills Masterclass over 1000 times for more than 13,000 people over the past 26 years and her name is a synonym for ‘presentation skills’ in Australia.
Michelle Bowden is a multi-million-dollar pitch coach to her client list that reads like a who’s who of international business: banking and finance, IT, pharmaceutical, retail, telecommunications plus many more.
Michelle is the creator of the Persuasion Smart Profile®, a world-first psychological assessment tool that reports on your persuasive strengths and weaknesses at work, the best-selling internationally published author of How to Present: the ultimate guide to presenting live and online (Wiley) and her new best-selling book is called How to Persuade: the skills you need to get what you want (Wiley).