Keynote Topics

How to Persuade
The Psychology of Persuasion at Work

Michelle Bowden works with organisations that want persuasive people who communicate clearly, smash their sales results, and generally achieve more.

As a business professional there is nothing more important than the art of persuasion.

You rely on your persuasive abilities to win business, develop productive relationships, and drive results.

So, … How Persuasion Smart are you?

Based on thousands of hours of global research into the psychology of persuasion at work, Michelle can show you there is a gap in the way your people persuade your customers, prospects, & decision makers.

Once you fill that gap, it will increase how often they hear the word ‘yes’!

An idea is just an idea until you persuade someone to support it, fund it or endorse it.

Key takeaways:

  1. Learn that we are all persuaded in different ways, and this should affect your approach when attempting to persuade and influence.
  2. Understand your strengths and weaknesses when it comes to persuading people.
  3. Extend your persuasive reach and appeal to all 4 persuasive types
  1. Learn best practice techniques for engaging and persuading your stakeholders, no matter their persuasive preference or style.
  2. Quickly build rapport with your stakeholders in person and in writing.
  3. Manage conflict respectfully and for results.
  4. Command attention and respect from people from the start.

It’s HIGH energy! Michelle belongs either as your opening speaker or just after lunch in your agenda. She’ll have your delegates up and out of their chairs, blowing their whistles, laughing hard, & importantly practicing what theyl earn.

Michelle Bowden is a legend. We unleashed Michelle and her boundless energy and winning formulas on our top performers and the results have been outstanding. Her keynote is a winner and it will transform your persuasiveness and change your life for the better.

TONY BONGIOURNO
OWNER & DIRECTOR,
BONGIOURNO FINANCIAL SERVICES

Persuasion is the New Influence

Contrary to popular thought, true leadership isn’t about exerting influence—influence can be coercive. True leadership is about mastering the art of persuasion. In this dynamic and empowering keynote, Michelle Bowden CSP reveals how great leaders inspire action, foster collaboration, and drive results by persuading with integrity and confidence. Drawing on the proven techniques from her best-selling book How to Persuade, Michelle will teach you how to:

  1. Build trust and credibility with ease.
  2. Understand and connect with any audience.
  3. Communicate with clarity, confidence, and conviction.
  4. Overcome resistance and turn “no” into “yes.”

Packed with practical strategies, real-world examples, and Michelle’s signature energy, this dynamic and interactive keynote, based on her best-selling book How to Persuade, brings laughter, sharp insights, and practical exercises that stick. Michelle empowers leaders to master persuasion, inspire action, and drive real change—leaving you equipped and inspired to lead with purpose, influence, and undeniable impact.

Key takeaways include any or all of the following:

  1. Using persuasive types to boost collaboration.
  2. Building trust and credibility at lightning speed.
  3. Crafting messages that inspire and motivate.
  4. Effortlessly overcoming resistance.
  1. Balancing emotional and logical approaches.
  2. Practicing active listening to enhance empathy.
  3. Adapting strategies for any leadership scenario.
  4. Leading with ethical persuasion for lasting impact.

This session is not just a talk—it’s a hands-on experience where leaders practice resolving their real-world challenges, leaving
ready to implement persuasion techniques that actually work.

Yes! The Art of Persuasive Pitching

Let’s face it, there’s no better word in sales than, ‘yes’! Unfortunately, salespeople face countless obstacles—hesitant prospects, tough objections, fierce competition, long buying cycles, and even colleagues in other departments letting them down.

This keynote is your real-time solution to overcoming those challenges.

In the room, Michelle Bowden—an expert pitch coach who has helped her clients win billions of dollars in deals over the past

26 years—will show you how to pitch ideas and solutions with clarity, confidence, and conviction, transforming resistance into agreement and closing deals faster.

Packed with actionable techniques from her best-selling book How to Persuade, this session teaches you how to:

  1. Build trust and credibility with prospects.
  2. Structure your pitch to resonate with any audience.
  3. Overcome objections and turn hesitation into agreement.
  4. Navigate internal challenges and keep deals on track.
  1. Be that fascinating salesperson who is memorable for
    all the right reasons
  2. Close the deal with a compelling, persuasive approach.

With Michelle’s signature energy, engaging stories, and practical exercises, your team will leave inspired and equipped to
hear “yes” more often, win more deals, and exceed their sales targets.

All kudos to you, you have absolutely changed everything for
me when it comes to communicating in sales. Your tips are
changing my life!”

ANDREW SMYTHE
GENERAL MANAGER WHOLESALE SALES,
PIERLITE