18 Aug Is there a model to help me shift my audience from their current mindset?

The Think/Feel/Do Model
Yes! The model is called the Think/Feel/Do Model and it is used to analyse your audience’s current and your desired state.

Every time you present, you should aim for your audience to think, feel and do something. After all, you want them to understand concepts or information; you want them to feel one or many different emotions; and you want them to do something, to change their behaviour in some way. You want to influence them.

To affect a behavioural change in your audience is the mark of an excellent presenter.

And the good news is that it’s quite an easy process to facilitate behavioural change as long as you are clear on exactly where you are shifting your audience from and to.

How do I analyse the current state of my audience?

In order to influence your audience in some way you should first show them that you understand them and their current circumstances. People like to be understood. So what are your audience members thinking, feeling and doing now? We call what the audience is thinking, feeling and doing (before we present) their ‘current state’. It becomes our role as the presenter to shift the audience’s behaviour from their current state to our desired state.

What we are doing is changing their attitudes and behaviour. To analyse your audience’s current state, spend some time thinking about the answers to the following questions:

  1. ‘What is my audience thinking about me, my message and my department or company?’
  2. ‘What is my audience feeling about me, my message and my department or company?’
  3. ‘What is my audience doing? ‘What will the atmosphere or vibe of the room be like

How do I analyse the desired state of my audience?

Plan your desired state by asking yourself:

  1. ‘What do I want the audience to think about me, my message and my department or company?’
  2. ‘What do I want the audience to feel about me, my message and my department or company?’
  3. ‘What do I want them to do once I have finished talking?’

Without this thorough analysis you may find yourself reactive rather than proactive when you are presenting – which is of course no good at all for managing your nerves and connecting confidently with your audience.