"Learning from Michelle was the first step toward running my own successful business! I have been using the skills that Michelle teaches to present a persuasive argument, win business, and present training since I attended her workshop back in 2005 - decades ago! If you are serious about being more persuasive, I recommend How to Persuade (Wiley). Michelle's insights and teaching will have a huge impact on you, no matter your industry, current skill level or seniority."
Roz Lindsay
Managing Director,
Engaging Potential
"Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive."
Alec Gardner
Managing Partner, Australia & New Zealand, AlphaZetta

Do you want to get to 'yes'?

Every day we are faced with persuasion moments where we either win or lose. The question is: How persuasive are you? Could you be ‘winning’ more of the time?

Whether your aim is to secure that next big deal, or convince your manager to approve your holiday leave, or even win an argument with your friends, in How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation.

Featuring engaging, real world examples, inside this book you’ll discover what works. You’ll transform your weaknesses into strengths, and you’ll build your personalised plan to move people from ‘no’ to ‘yes’ – every time.

Learn how to:

  • recognise and improve your persuasive strengths and weaknesses
  • build undeniable likeability and trust to compel people to action
  • arouse passion and enthusiasm for your ideas
  • win that next big pitch
  • persuade anyone, anywhere, anytime.

In How to Persuade, you’ll learn all the practical skills, tips and actions you need – to get exactly what you want.

MICHELLE BOWDEN CSP is an authority on persuasive presenting in business. She’s run her Persuasive Presentation Skills Masterclass over 930 times for more than 12,000 people over the past 23 years and her name is a synonym for ‘presentation skills’ in Australia. She’s a multi-million-dollar pitch coach to her client list that reads like a who’s who of international business: banking and finance, IT, pharmaceutical, retail, telecommunications plus many more. Michelle is the creator of the Persuasion Smart Profile®, a world-first psychological assessment tool that reports on your persuasive strengths and weaknesses at work, the best-selling internationally published author of How to Present: the ultimate guide to presenting your ideas and influencing people using techniques that actually work (Wiley) and her new book is called How to Persuade: the skills you need to get what you want (Wiley).