Everyone can be excellent at presenting in business Michelle Bowden & RMHC

Everyone can be excellent at presenting in business

Everyone can be excellent at presenting in business Michelle Bowden & RMHC

That’s good news isn’t it? Everyone can be excellent at presenting in business!  Yes, you can master persuasive presentation skills with Michelle Bowden’s presentation skills training.  I have written this article predominantly for the legends from my 1-day presentation skills training for RMHC in June 2023.


You’ll be reminded of how to craft compelling messages using proven techniques such as 4Mat and Storyboarding, address stakeholder needs, overcome objections effortlessly and increase your communication skills success.


The fact is that everyone can be excellent at presenting in business.


Here are 20 things you need to remember:

1. We present (persuade and influence) our family members, friends, clients, patients, colleagues and managers every day of our life. Our days and filled with negotiating, finding compromise, updating, advising, selling, influencing and persuading. Yes, we all need presentation skills training to ensure that we put our best foot forward even when we don’t realise we are presenting! 

2. Most people forget that we are actually influencing people all the time, so they treat their communication scenarios like informal conversations and don’t analyse their stakeholder, prepare their message, and they definitely don’t take the time to rehearse. They are likely to ‘wing it’!

3. Remember it’s all about the audience!

4. What does your stakeholder need? Give it to them! Flex, flex flex your approach.

5. Expert communicators get into their stakeholder’s shoes and build strong rapport so they can present meaningful, needs based solutions.

6. Expert communicators know how to design, persuasive, powerful, memorable messages and as a result, expert communicators hear the word ‘yes’ more often in their life.

7. Remember you cannot NOT influence.

8. 4Mat is the model for crafting a message so it sticks in your stakeholder’s mind and they are compelled to take the action you require.

9. 4Mat addresses the 4 x virtual questions in your stakeholder’s mind: Why? What? How? What if?/What else?

10. Storyboarding is a very cool technique created by Walt Disney for designing a presentation.

11. An icebreaker is one way to hook the attention of your audience. There are 3 steps to a great icebreaker: hook; intro/welcome; link to your content.

12. Pacing and leading is the linguistic pattern for convincing someone to say ‘yes’ to you. Remember the key is to get right into their shoes and use the truisms that best show empathy before you lead with your leading statement.

13. Some people are motivated to move away from pain, other move toward reward. When you motivate your audience try telling them what they will reduce, maintain and improve.

14. There are three main types of objections: content, personal and logistics. It’s best to manage most objections BEFORE they are raised. We manage objections with the POO technique. POO stands for: Pacing Out Objections. 

15. There are 5 steps to the POO technique: state the objection; say ‘and’, ‘so’ or pause and say nothing, then say ‘actually’ or ‘in fact’, lead to a solution, and finally use the clever word ‘because’ with a meaningful reason. Read more about ‘because’ here.

16. Be careful of saying ‘But’, ‘However’, ‘Alternatively’, ‘Although’ because they all negate what you have just said and activate the fight/flight response in the stakeholder and incite them to fight you! Choose to say “and”, “so”, or just pause and say nothing.

17. Framing is used to control and relax your audience and you do it at step 5 of the Persuasion Blueprint.

18. A call to action is clear, direct and explicit. Remember, make your meeting count and always ask for something, even it’s just for further support.

19. Today is the day to make a serious decision to take your communication seriously!

20. Make a plan to practice what5 you learnt in this presentation skills training each and every day so you get good at doing all this fast!


I know you know this, it’s not rocket science, so take the time to plan your meetings in advance, analyse your performance at the conclusion of every meeting and continuously strive to be excellent at presenting in business!

Everyone can be excellent at presenting in business Michelle Bowden & RMHC

Ezine: For more tips on persuading, presenting, and communicating at work go to www.michellebowden.com.au and subscribe to my FREE ezine called How to Present.

Please connect to me on LinkedIn: 

© Michelle Bowden 2023.  Michelle Bowden is an authority on presentation & persuasion in business. Michelle is a CSP (the highest designation for speakers in the world), best-selling internationally published author (Wiley), and a regular commentator in print, radio and online media. www.michellebowden.com.au

Everyone can be excellent at presenting in business Michelle Bowden & RMHC
"Thank you Warwick for your awesome virtual persuasive presentation skills session! It was seriously mind-blowing! Not only did I learn some killer presentation skills, I also picked up some fantastic ways to organise my thoughts. Your feedback was spot-on, and I've already started using the methods you shared. I can't believe how much it's changed my approach to different topics, even in everyday conversations. You've made a huge impact, and I can't thank you enough for that. And, let me tell you, your training was an absolute blast! I never thought a four-hour session could be so much fun. You really know how to keep things interesting and engaging. Thanks again for everything. You're the best!"
Photo of Nidhi J as part of the article Nidhi J's Success Story after Presentation Skills Training with Michelle Bowden presentation skills trainer
Nidhi J

Want to buy the book so you can teach yourself presentation skills?

Visit here and we will post it to you same day! 

How to Present: the ultimate guide to presenting live and online (Wiley)

Learn to speak confidently, clearly and with influence

– Do you want to showcase your knowledge, influence people & accelerate your career?

– Do you want to engage and persuade your peers?

– Do you want your presentations to achieve results?

In How to Present, presentation skills expert Michelle Bowden shares her internationally presentation skills training. From establishing your goals, to structuring your message, to captivating your audience. This second edition is fully updated with all new strategies for presenting in online and hybrid settings.

Michelle Bowden Presentation Skills Training

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