Closing your presentation with a sizzle

Have you ever been to a presentation where the presenter just finishes by saying ‘thanks’ or ‘that’s it’ or simply stares at you as you sit in their audience, hoping that you work it out for yourself that they have come to the end of their presentation? Finishing your presentation like this will not allow you to maintain rapport with your audience and it won’t have you feeling very good about your presentation either.

Let’s now have a look at what needs to happen in your close, so that you finish with impact. The close is often referred to as the ‘closing statement’.

Your closing statement is the final sentence of your presentation. It’s the final thing you say, so it’s the last thing your audience hear and can be the main thing they remember from your presentation. Closing statements have a number of characteristics. Let’s go through them here. Closing statements have these features:

  1. Short and punchy. They ‘sell the sizzle’ of your message! They are exciting and motivational and are a bit like a slogan or a bumper sticker.
  2. A signal, a sign to your audience that the presentation has come to an end. They link to your opening. In other words, they remind your audience of something you have said in your opening. In this way they subtly help your audience realise that you are at the end of your message.
  3. Not a call to action. You don’t ask your audience for anything in your closing statement