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CEO World September 2022

Want to be more persuasive? Here are 4 ways to back yourself!


It’s common to suffer from self-doubt and not put ourselves in situations where we might make a mistake or embarrass ourselves. After all, no one wants to be thought of as a fool, especially when we are persuading someone to agree with our big idea. The Commanding Eagle is one of the four approaches to persuasion. Commanding Eagles have with undeniable personal authority naturally exude confidence and conviction in their ability and ideas – they always back themselves. When you back yourself and have faith in yourself and your ideas it is very contagious.


So, what does it mean to back yourself? It’s about having faith in yourself. You know you can do it. Commanding Eagles are confident about their strengths, they know they have the runs on the board and that they are the best person for the job at hand. They are passionate and committed to their causes. They are confident at articulating their perspective and they don’t back down easily unless the evidence is compelling. Because Commanding Eagles take advantage of opportunities to collaborate with others and contribute to their favourite causes as a way of building their expertise and skills, they generally move through life feeling excellent.  Let’s take a look at 4 ways to back yourself:


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© Michelle Bowden 2022.  Michelle Bowden is an authority on presentation & persuasion in business. Michelle is a CSP (the highest designation for speakers in the world), best-selling internationally published author (Wiley), and a regular commentator in print, radio and online media.


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