Unlock Your Persuasive Potential! How Persuasion Smart are YOU? Michelle Bowden’s presentation at the CAUL Seminar April 2024
As a business professional there is nothing more important than the art of persuasion.
You rely on your persuasive abilities to get what you want in life, develop productive relationships, and manage conflict.
So, … How Persuasion Smart are you?
Based on thousands of hours of global research, I can show you there is a gap in the way you persuade your customers, colleagues, and decision makers.
Once you fill that gap, it will increase how often you hear the word ‘yes’!
An idea is just an idea until you persuade someone to support it, fund it or endorse it.
An introductory word from Michelle....
What's in it for you?
Here’s the detail:
🔍 Uncover Your Persuasive Strengths & Weaknesses: Start your journey to persuasion mastery by completing the Persuasion Smart Profile® online. Assess your strengths and weaknesses to prepare for the workshop with a comprehensive 9-page report.
💪 Supercharge Your Skills: Dive into some very cool actionable strategies designed to make you a persuasive powerhouse in any scenario. Join us live as we cover essential techniques customised to your needs.
🎁 Claim Your Reward: As a token of our appreciation, you will be gifted a copy of Michelle’s latest book, How to Persuade: the skills you need to get what you want (Wiley).
🎉 Please join us! This CAUL event promises to be a memorable occasion filled with learning and inspiration.
💎 Discover the hidden gems of persuasion and rejoice in the journey!
Event details
Event Details
📍 Venue: Zoom
📅 Date & Time: Tuesday 30 April 11-1 AEST
💬 Expert: Michelle Bowden CSP
There's a little bit of pre-work!
You’ll be sent your pre-work a week out from the session. It’s our brilliant Persuasion Smart Profile®
It takes about 20 minutes to complete online and you’ll receive a 9-page report summarising your persuasive strengths and weaknesses at work.
It creates a terrific foundation for you to attend our session together!
And you will receive my book!
Do you want to get to ‘yes’?
Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time?
In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation―whether it’s securing that next big deal, convincing your manager to hit ‘approve,’ or even winning an argument with your friends.
Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You’ll build your own personalised plan to move people from ‘no’ to ‘yes’―every time. Learn how to:
– Recognise and improve your persuasive strengths and weaknesses
– Build undeniable likeability and trust to compel people to action
– Arouse passion and enthusiasm for your ideas
– Win that next big pitch
– Persuade anyone, anywhere, anytime
In How to Persuade, you’ll learn all the practical skills, tips and actions you need to get exactly what you want.
“Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive.”
―Alec Gardner, Managing Partner, Australia & New Zealand, AlphaZetta
Were you there?
We had some fun and learnt some very important skills together. Here’s what we learnt:
Remember we are always influencing and life’s too short to let a passive or aggressive approach wreck your outcomes! Make a serious decision to take your persuasion seriously!
There are 10 actions for the Wise Owl:
1. Structure your message so it resonates and sticks
2. Strengthen your message
3. Use rhetorical questions to guide people
4. Don’t use fluffy language that is ambiguous and distracting
5. Add power words to liven up your argument
6. Limit your options
7. Use numbered lists
8. Use visual aids to captivate and convince
9. Package your numbers
10.Rehearse until you can’t get it wrong
We covered Rhetorical Questions and 4Mat in our seminar together!
There are 10 actions for the Commanding Eagle:
1. Become an expert in your niche
2. Communicate your credibility
3. Raise your profile
4. Be trustworthy
5. Refine your elevator pitch
6. Calm your farm
7. Spoken elegance
8. Back yourself
9. Tell stories that impress
10. Always exceed expectations
We covered the credibility frame and managing objections!
There are 10 actions for the Friendly Budgie:
1. Know and Accept Yourself
2. Accept others
3. Be likeable
4. Show warmth
5. Build rapport
6. Make people feel good
7. Find ways to help people
8. Connect
9. Listen actively
10.Don’t use words that damage your goodwill
We covered direct, connected eye contact – ‘whites of the eyes’ to build rapport.
The key is to connect with the other person through the eyes. Just be careful when giving eye contact — don’t over-focus with crazy eyes!
The distinction here is to look right at the person and really see them. Aim to look into the white part of their eye — in this way, you won’t stare in a crazy way and make everyone uncomfortable. And be sure to look away every now and then to give you and them a break. Letting your eyes wander, looking from left to right and back again over and over, or not really letting your gaze settle on the other person is called ‘shifty eyes’ — and no-one is persuaded by someone who has shifty eyes. So find a good balance between looking people in the eye and breaking eye contact once and a while.
When you master the art of direct, connected eye contact, you’ll build stronger rapport and improve your persuasiveness. If you don’t connect in this way with others, creating goodwill and being persuasive is going to be very difficult.
There are 10 actions for the Captivating Peacock:
1. Turn up your charisma
2. Be confident
3. Be passionate
4. Be expressive
5. Speed up and be accurate
6. Use repetition
7. Engage the senses
8. Make a good first impression
9. Dress for success
10. Use clever delivery techniques
We covered the emotional objective.
I know that you know a lot of this! The job of a speaker/educator like me to is bring this to the front of your mind so you can re-focus on what’s important so you get more of what you want in your life.
Happy Persuading!
Please connect to me on LinkedIn
Perhaps you’d like to read some more about persuasion in the lead up to our session together?
Here are a few articles I have written, maybe they’ll be of interest?
Persuasion Fatigue is real – what can you do about it?
©2024 MICHELLE BOWDEN is an authority on persuasive presenting in business.
Michelle Bowden has delivered her Persuasive Presentation Skills Masterclass over 1000 times for more than 13,000 people over the past 25 years and her name is a synonym for ‘presentation skills’ in Australia.
Michelle is a multi-million-dollar pitch coach to her client list that reads like a who’s who of international business: banking and finance, IT, pharmaceutical, retail, telecommunications plus many more.
Michelle is the creator of the Persuasion Smart Profile®, a world-first psychological assessment tool that reports on your persuasive strengths and weaknesses at work, the best-selling internationally published author of How to Present: the ultimate guide to presenting live and online (Wiley) and her new book is called How to Persuade: the skills you need to get what you want (Wiley).