Author: Michelle

Don’t force people to agree with your idea!

Don’t force people to agree with your idea! What should you do instead? It’s important when engaging in ethical persuasion that your stakeholder never feels coerced, forced or manipulated into doing something that they don’t want to do. They must feel a measure of freedom

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Don’t cause cognitive overload in your audience!

Don’t cause cognitive overload in your audience! What should you do instead? Australian research lead by Professor John Sweller at the University of NSW has uncovered a theory known as the “cognitive load theory”. It suggests that the human brain processes and retains more information if

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Don’t put your report format on your slides!

A report is a standalone document that has lots of information – facts, statistics, data and graphs. A report is intended to be read like a book or a brochure. And yes, even though reports are often created in PowerPoint, that doesn’t mean they should

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Don’t make your slide text-heavy!

Don’t make your slide text-heavy! The average slide has 50 words on it. We know from the science of NLP that the conscious mind can only remember seven, plus or minus two. That’s between 5 and 9 things. So at best your text-heavy slides are

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