Are you clear on your audience’s ‘WIIFM’?

Have you ever stopped to think about how many meetings you attend in a day at work where you derive very little value? How many meetings do you think you attend simply because you ‘should’, but when you arrive all you can think about is all the ‘other’ work that is piling up at your desk while you are there? When you feel like that, it’s clear that you don’t know ‘what’s in it for you’ to be attentive and emotionally connected. The presenter may as well be saying ‘blah blah blah’ because you find it so hard to pay attention.

Your audience members will (even subconsciously) be looking for a WIIFM, which stands for What’s in it for me? You have not earned their full attention until you answer What’s in it for me? for them.

It is important to remind yourself when you are preparing your presentation that you are not designing it for you; you are designing it for your audience. It is not about you, it’s all about your audience. So do you know what motivates them? Do you know how to have your audience sitting on the edge of their chairs wanting to hear more from you?