01 Dec What’s your point? Then ‘flip it’!

When you communicate in business, do you always know what you’re trying to say? I’m guessing the answer is ‘sometimes’. When the thing you have to say is important, or you are communicating with someone who can potentially make or break your career (and they don’t have to be more senior than you), take a few minutes prior to communicating to get clear on your objective. Then once you are clear on your objective (or key message), instead of saying it from your point of view, flip it. In other words, say the point from the other person’s (your stakeholders) point of view. Say it in a way that is meaningful to your stakeholder. Remember it’s not about you. Influence is about knowing your stakeholder and communicating in a way that works for them. Only then will they be persuaded to your way of thinking.

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