13 Feb Should I Emphasise Key Words When Presenting?

Yes! It’s a great idea to emphasise key words when you present. Emphasising key words helps your audience know what’s important and it helps them get a strong sense of your emotional objective or the ‘vibe’ you’re aiming to create. The words most people emphasise are called content words and they are the nouns, verbs, adjectives and adverbs.

As well as stressing key nouns and verbs you should also look at stressing the ‘focus words’.

Focus Words

Focus words are THE keywords in any phrase and they usually are content words. If you listen to any public speaker, politician or entertainer, you will hear them use this technique. America’s current president, Barack Obama, is a wonderful example of someone who knows how to use emphasis on key words. He does three very important things on those words: he makes the stressed syllable in that word longer, louder and higher in pitch. This is how we help our listeners turn their attention to our most important points.