03 Apr Are you in first position?

When a consumer is buying your service, product or idea they are thinking “me, me, me”.

If you fall into the trap (or the old habit in most cases) of also thinking “me, me, me” and you tell the other party why they need to do something and the benefit is received by only you, no wonder they look indifferent to you and your offer!

Few people are concerned with you and your deadlines and targets. They are concerned with their good old WIIFM? Or their: What’s in it for me?

Once you realise this, and can explain your product or service in terms of what’s on offer for THEM, you’ll beat your stakeholders indifference, and increase the chance they’ll give you or do what you need.

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